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Principal Message


Hello East! My name is Brian Swatland and it is a pleasure to introduce myself as the new principal of East High School. Since assuming this role in early October, I have witnessed the caring culture of excellence shown by the students, staff, and parents. I have had the opportunity to see teaching and learning in action through the ease of the open structure. I have watched music rehearsals and athletic contests. I have been welcomed by the students through messages of kindness and even had the opportunity to carry the actual torch!

Having worked in the Williamsville district since 1998, I have seen firsthand the exceptional educational standards held by all of the stakeholders. I look forward to continuing this high level of success as the leader of East High School. The many leadership roles that I have held throughout my time in education have helped prepare me for this chapter of my life. I began my career in Williamsville as a football coach while teaching in a private school and then, in the city of Buffalo. My coaching success within the district provided the opportunity to secure a full-time physical education teaching position at North High School. I continued to coach football, wrestling, and track and field until being appointed as assistant principal at North High School in the fall of 2015. My wife Katy, and I are district residents and our son Dillon is in first grade at Maple West.

I cannot begin to tell you how excited I am to begin my tenure at East! With your support, I know that East High School will continue the level of success and excellence that makes the community proud. The following quote by John Wooden, one of the greatest coaches of our time, has been meaningful to me throughout my career and is fitting as we set the stage for continued growth and success:

"Success is peace of mind, which is a direct result of self-satisfaction in knowing you made the effort to do your best to become the best that you are capable of becoming."

Please know, that I offer my full support to the students, staff, and parents of the East community. Please do not hesitate to contact me, should the need arise. Thank you for your support and I look forward to meeting you at various events held during the school year.